Your website acts as the linchpin of your sales and marketing endeavors, serving as the central hub for your internal marketing strategy. It offers the critical information sought by potential customers, a prerequisite before they decide to make a purchase or initiate contact with your team.
With the increasing recognition of the efficacy of inbound marketing among the business community, there is an observable trend of enhancement in the overall quality of business websites. These improvements manifest in quicker loading times, heightened aesthetics, mobile-friendliness, and enhanced utility.
In this dynamic landscape, we all must elevate our efforts to distinguish ourselves from competitors. This inevitability leads us to a milestone encountered by every modern business—a comprehensive website revamp.
In our previous article, you can read about the most anticipated web design trends in 2024.
How often should you update your website design?
When considering these questions, you should always remember the impact of the redesign on your brand. You should be careful not to lose the connection with your customers and not let them lose sight of your business, so you need to approach the redesign cautiously and without fanaticism.
Our web designer believes that it's possible to create a design that will serve you for a long time and remain relevant.
However, such a concept should be developed by professionals with extensive experience, an understanding of design trends' cyclical nature, alignment with business goals, and so on.
Here you can read about main web design insights.
In our opinion, a complete redesign can be done no more frequently than once every 5 years. However, specific updates and refinements can be more frequent and on a regular basis.
By the way, in our previous article, you can read how bad web design can kill your business.
Redesign costs
Pinpointing an exact average cost for a website redesign is quite a challenge, as it's a highly variable endeavor. However, we have shown the average price offers on the market, depending on the choice of website redesign method, on the table below.
It's essential to recognize that website redesign costs can fluctuate significantly based on the specific project's requirements and goals. Your choice of approach and the extent of work involved are pivotal in determining the overall expenses.
By the way in our previous article, you can read about the cost of creating a website from scratch.
What are the ways to redesign a website?
Redesign with freelancers
Many who choose this collaboration model, justify their choice by the cost, believing that the work of freelancers will be cheaper than that of an agency. However, this is a mistaken assertion. Keep in mind that there is also a wide range of freelancers' hiring costs. For a simple website, your price can range from $2,000 to $5,000. But for a complex project, this cost can be higher (from $10,000 to $20,000 or more).
Redesigning your website with freelancers can have both advantages and disadvantages. Here are some pros and cons to consider:
Pros:
- Flexible Expertise. You can hire freelancers with specific skills that match your project's requirements. This allows you to work with experts in various aspects of web design and development.
- Personalized Attention. Freelancers typically handle fewer clients at a time, which can result in more personalized attention and quicker response times.
- Faster Turnaround. With a dedicated freelancer, you may experience a faster project turnaround time since you're working directly with the professional responsible for your project.
- Reduced Overhead. You won't have to cover the overhead costs associated with an agency, such as office space and administrative expenses.
Cons:
- Dependency on a Single Individual: If the freelancer becomes unavailable or faces personal issues, it could lead to delays or disruptions in your project.
- Quality Assurance. Ensuring the quality of work may be more challenging since you'll need to rely on your own assessment or hire additional experts for quality control.
- Project Management. You'll likely need to take on a more active role in project management, which can be time-consuming and may require technical expertise.
- Accountability. Holding a freelancer accountable for project deadlines and outcomes may be more complex compared to dealing with an agency that has established processes and a reputation to uphold.
Redesign with Agency
If you lack experience in web development, one of the options is to turn to agencies. This is a relatively more expensive method but the most expert and stress-free. An agency takes on all obligations, considers all your preferences, and resolves specific issues.
You'll have access to an experienced team that has successfully created other attractive and successful websites. Collaboration with an agency is especially appealing if you have a large or complex website. Web development agencies can also assist you in creating any special features you want on your site.
When contemplating a website redesign with an agency, it's essential to weigh the advantages and drawbacks. Here's a list of both the benefits and potential downsides to keep in mind:
Pros:
- Comprehensive Expertise. Agencies typically have a team of professionals with diverse skills, including designers, developers, content creators, and marketers, providing a wide range of expertise for your project.
- Established Processes. Agencies often have established processes and workflows for website design and development, resulting in efficient project management and consistent quality.
- Quality Assurance. Agencies have a reputation to uphold, and they often have quality control measures in place, ensuring that the final product meets high standards.
- Scalability. Agencies can adapt to the size and complexity of your project, making them suitable for both small businesses and larger enterprises.
- Project Management. Agencies often handle project management, reducing your workload and ensuring that the project stays on track.
- Guarantees. You can formalize all aspects of cooperation with the agency legally, thereby ensuring that all obligations to you by the agency will be fulfilled.
Cons:
- Higher Costs. Working with an agency is typically more expensive than hiring freelancers or handling the project yourself due to the overhead costs associated with agencies.
- Dependency on Agency Availability. If the agency is busy with other projects or experiences staffing changes, it could lead to delays in your project.
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Potential for Overhead Costs.
You might have to cover overhead costs associated with agency operations, which can contribute to the overall cost.
DIY
When it comes to the DIY method, it can indeed be the most cost-effective way of redesigning. However, achieving quality results without the necessary skills is practically impossible. You can certainly use template solutions, but the lack of expertise can be detrimental. While you may save money, there's a significant risk that you won't achieve the results professionals can provide.
As a result, there's also an increased risk that you'll end up paying double when you later turn to professionals to redo your work. Therefore, there are a number of pros and cons to consider in this approach as well.
Pros:
- Cost Savings. DIY website redesign is typically more cost-effective since you won't be hiring external professionals or agencies.
- Control. You have full control over the design and content, making it easier to implement your vision.
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Flexibility. You can make changes and updates on your own schedule without depending on others.
Cons:
- Limited Expertise. Unless you have web design and development skills, the quality of your website may suffer.
- Time-Consuming: DIY projects can be time-consuming, taking you away from other important tasks.
- Learning Curve: You may need to invest time in learning new tools and technologies.
- The risk of overpaying. If you don't succeed, you'll still have to turn to specialists. This means you'll sacrifice not only your time but also your money.
In-House Website Redesign
There's also the option of hiring a designer for your team on a permanent basis. In this case, of course, the redesign will be more costly than doing it yourself because you'll have to pay the specialist every month. However, in this scenario, you'll save your time, and a design professional will bring all their knowledge and skills to your project. So, it's important to consider the following pros and cons in this case as well:
Pros:
- Expertise. Leveraging in-house professionals ensures a higher level of expertise in web design and development.
- Team Collaboration. Your team can work together seamlessly, leading to a cohesive and well-executed redesign.
- Faster Execution. In-house teams can often complete the project more quickly.
Cons:
- Higher Costs. An in-house website redesign can be expensive due to salaries and equipment costs.
- Resource Intensive. It requires time and resources from your existing team, potentially affecting their other responsibilities.
- Limited External Perspective. In-house teams might be less likely to bring in fresh, external perspectives.
Summary
The need for website redesign arises frequently for business owners, as it's a crucial decision that will partially impact customer loyalty, brand recognition, and sales. In this article, we've discussed the key aspects to consider when making the decision about redesign. If, after reading this article, you've realized that your best option is to turn to an agency where professionals will take care of your website, please leave your contact information, and we will create a personalized proposal for the redesign of your website.
