Expert insights about web design: 8 things you need to know

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Expert insights about web design: 8 things you need to know

What makes web design so important for eCommerce projects?

What makes web design so important for eCommerce projects?

In 94% of cases, the design makes the first impression. That's why it's crucial to prioritize the role of a designer in eCommerce - to ensure your website conveys the right impression that aligns with your brand and entices visitors to do business with you.

A well-designed website creates a positive first impression and communicates trustworthiness, consistency, and reliability. It signifies to visitors that your brand can be relied upon and inspires confidence. Remember, your eCommerce site reflects how you compare to your competitors and how effectively you cater to customer needs. Design plays a significant part in this, although it isn't the sole determining factor.

Design works in harmony with other essential elements that contribute to eCommerce success. Firstly, your product or service must offer exceptional quality. No matter how visually stunning your design is, it cannot compensate for subpar quality. Additionally, the content you present to customers, both in terms of visuals and written copy, must be of high quality. This includes appealing images, accurate descriptions, and engaging presentation.

Furthermore, the design quality itself is crucial. The delivery of your content, encompassing factors like colors, typography, and visual hierarchy, should align with your brand's image and be executed to the highest standards. The combination of excellent products, captivating presentations, and appealing design captivates potential customers and encourages them to engage with your eCommerce site.

Expert insights about web design: 8 things you need to know

E-commerce web design
1. What are the primary goals or objectives that users want to achieve when interacting with a particular product or interface?

What are the main goals or tasks that users want to achieve when interacting with a particular product or interface?

So, the main goal is to achieve results while using the product. That is, the user has needs and requests, and the product should meet all the user's needs! Then it becomes a valuable product that helps achieve the goal and complete the necessary tasks.

It is necessary to understand how everything works in the real world, how the process of interaction between the acting roles takes place, then it can be projected into a product!

2. What modern trends are currently being used for product design?

In general, I am guided by the needs and requests of the user (which can include all involved personas in the product). First and foremost, it is necessary to understand the processes and only then design the product. Of course, it is important to observe and adopt existing behavior patterns in the product, but it is crucial to base design decisions on truly high-quality products that are already working and helping users in product usage. There are ready-made and quality solutions available that can fulfill all user requirements. However, one cannot apply the same solutions to all processes because each product is unique!

3. How can design improve the overall user experience and enhance their everyday life?

Design should help users function in the real world because if it doesn't, the product holds no value for their lives. Therefore, development needs to be logical and consistent in its actions to avoid chaos within the product. It should be fast and intuitive to use!

4. What emotional connections can be established between the user and product design to create an unforgettable and appealing experience?

To achieve this, it is necessary to go through the user's journey within the product to understand their interaction behavior. Design can evoke various emotions and impose a certain load on the user. People always think, perceive, and react. Therefore, when working on creating a product, application, or anything else, it is essential to consider the cognitive reactions of individuals. Both positive and negative emotions can yield the desired result.

While working on a project, don't forget about micro-interactions. They make the design more interactive and personalized. Microinteractions are events that provide feedback to the user, making their experience on the website or application interactive. Examples of mimicro-interactionsnclude swipe gestures that replace clicks, animated buttons, unusual tutorials, emojis, and sounds—anything that helps the user understand the outcome of their interaction with the product.

A prominent example is Apple, which triggers screen vibration when an incorrect password is entered. This micro-interaction mimics human gestures when someone dismisses or rejects something, creating a strong connection with the user.

5. How can product design balance simplicity and complexity to satisfy the experience of both novice and experienced users?

There are numerous products on the market serving specific businesses, aiding in their operations, and generating profit through their offerings. Each product has its own target audience. The first principle of interface design is accessibility. The interface should be accessible to all users, regardless of their physical abilities. For example, a website should be accessible to people with visual or hearing impairments, as well as those with limited mobility, and so on.

Regarding the functionality of the product, there should be a balance between simplicity and complexity in the decision-making process. To achieve this, it is beneficial to utilize existing solutions available on the market and complement them with additional features. Such systems are easier to use and interact with.

By incorporating accessible design principles and leveraging existing solutions while introducing enhancements, product design can strike a balance that caters to the needs and preferences of both beginners and experienced users.

6. What problematic issues do users of digital products encounter? Identify the main mistakes made by product designers.

The most common problems users face when using digital products are improperly designed interaction processes, a lack of understanding of the product's functionality, and unclear goals and tasks the product should fulfill. The product should provide assistance rather than confuse users. Many users get lost in the product and fail to reach their intended destination. The main mistakes made by product designers include:

- Poorly designed product development process;

- Failure to adhere to established patterns and solutions;

- Lack of understanding of interface structure;

- Poor communication with the product development team.

7. What is the most important information or functionality that users should notice?

The most crucial aspect is incorporating what is commonly known as "hints" into the design, which contains essential information for the user. There may be various complex functionalities within a product, and it is necessary to help users understand what they are and how they work. To make information noticeable to users, it is important to establish a proper user journey and process, as well as apply appropriate product development patterns.

8. How can design be tested and its effectiveness assessed for a specific product?

To achieve this, one can utilize A/B testing.

A/B testing, or split testing, involves comparing two versions of a webpage or application screen to determine which one performs better. The research is conducted on representative samples of the product's target audience (those who are expected to use it). So, if you're unsure which color button will be pressed more frequently, conduct A/B testing with different variations on a sample of 50+ users.


Web design holds significant value in modern eCommerce projects, surpassing mere aesthetics and visuals.

The profitability of an eCommerce company relies heavily on effective web design solutions. It is crucial to recognize that a poorly designed website can potentially harm your online business. If you have been inspired by our article and are seeking web design solutions, we are here to assist you.

Our team of web designers possesses the expertise to enhance the profitability of your eCommerce store and attract a growing customer base. Take action now and embark on the path to eCommerce success by applying today.