What is BigCommerce?
BigCommerce is an e-commerce platform that provides businesses with the tools and services they need to create and manage online stores. It offers a comprehensive suite of features and services to help merchants build, customize, and scale their online retail operations.
Advantages of using BigCommerce:
- User-Friendly Experience. BigCommerce boasts a user-friendly interface that empowers businesses to establish and oversee their digital storefronts effortlessly. Its array of intuitive tools simplifies the customization of storefronts, product management, and order processing.
- Abundant Features. This platform presents a wealth of features and capabilities that adeptly cater to the demands of both small-scale enterprises and larger corporations. Among its offerings are tools for proficient inventory control, SEO enhancement, mobile adaptability, and robust marketing solutions.
- Tailored Customization. BigCommerce affords a high degree of customization, enabling businesses to meticulously align their online stores with their distinctive branding and aesthetic preferences. Users have the flexibility to select from a diverse collection of themes and templates, along with the ability to perform further customizations through HTML, CSS, and JavaScript.
- Scalability at Its Core. BigCommerce is thoughtfully designed to evolve in harmony with businesses' growth trajectories. Be it the inception of a venture or a phase of rapid expansion, the platform remains adaptable, with an array of pricing plans tailored to accommodate various stages of business development.
- Multi-Channel Mastery. Keeping pace with the contemporary e-commerce landscape, BigCommerce adeptly supports the multi-channel selling approach. Businesses can seamlessly broaden their reach by venturing into marketplaces like Amazon and eBay, as well as by tapping into the immense potential of social media platforms.
- Empowering Marketing Arsenal. BigCommerce arms businesses with a comprehensive suite of marketing tools that span the spectrum from SEO enhancements to email marketing prowess. Integration with renowned advertising platforms further aids in drawing and retaining a loyal customer base.
- Fortified Security and Compliance. Prioritizing the sanctity of data and customer trust, BigCommerce places a formidable emphasis on security and regulatory compliance, aligning with industry standards.
- Integration Ecosystem. BigCommerce boasts an expansive marketplace brimming with third-party apps and integrations. This extensibility empowers businesses to seamlessly extend the platform's functionality, enhancing its compatibility with a myriad of other business tools and services.
- Robust Support and Thriving Community. Recognizing the value of responsive assistance, BigCommerce furnishes a well-rounded support system comprising customer support, comprehensive documentation, and an active community forum. This holistic support network empowers users to resolve queries and share valuable insights.
- Speed and Performance. Renowned for its exceptional performance and swiftness, BigCommerce plays a pivotal role in delivering a seamless shopping experience for customers. The platform's rapid page loading can effectively reduce bounce rates and bolster conversion rates.
- Insightful Analytics and Reporting. BigCommerce equips businesses with robust analytics and reporting tools, providing invaluable insights into sales performance, customer behavior, and website traffic. Data-driven decision-making is foundational in the realm of e-commerce.
- Competitive Pricing Clarity. BigCommerce offers transparent pricing plans, ensuring businesses have a clear understanding of associated fees. Furthermore, the platform eschews transaction fees on sales, providing cost-saving advantages compared to some other e-commerce platforms.
By the way, here you can read information about the new functionality offered by BigCommerce.
Here are the TOP 8 Brands using BigCommerce
We decided to create this list to show you which niches and company sizes use BigCommerce so that you can better analyze whether this platform is suitable for you or if you should explore other options. Take a look at these 10 brands that use BigCommerce:
Sony is among the prominent brands that have incorporated BigCommerce into their technology toolkit.
They've harnessed this platform to provide their workforce with exclusive early access to company promotions and discounts on merchandise. Through a dedicated B2E portal, ingeniously named the "Family Center," employees can conveniently procure essential items such as company-required uniforms.
Furthermore, BigCommerce is reliable and has a long history of supporting Sony’s e-commerce needs.
Overall, Sony believes that using BigCommerce provides a comprehensive, easy-to-use e-commerce platform that is reliable and supported by a long history of success.
As stated on their official website, Razer stands as the foremost lifestyle brand catering to gamers on a global scale, with their logo enjoying widespread recognition within the eSports and gaming communities.
Through their website, fans can access a comprehensive range of hardware, software, and services tailored to their gaming needs.
According to data from PipeCandy, Razer's website garners an impressive monthly traffic of over 2.4 million unique visitors. Clearly, their website design has been executed with remarkable success. Furthermore, PipeCandy has assessed its website with a proprietary competitiveness score of 92 out of 100, specifically highlighting its adeptness in website personalization.
One notable manifestation of their personalization efforts is evident through their Razer Customs online service. In essence, when gamers navigate to their website, they are afforded the opportunity to craft their own customized phone case, mouse, or mouse pad, thus elevating their interactive and personalized experience.
And they implemented all these possibilities thanks to the BigCommerce platform.
Casio USA, as reported by PipeCandy, commands a substantial online sales volume estimated to fall within the range of $100 million to $250 million. It's highly likely that you've come across a Casio product or utilized one at some point in your life, particularly if you can recall a time when voice assistants weren't readily available to perform mathematical calculations, with the trusty Casio calculator being a familiar companion.
Delving into Casio's profile through numerical insights (and without the aid of a calculator, as we sourced these figures from online databases like Crunchbase and PipeCandy), we find the following key statistics:
They employ a diverse array of over 30 tech products and services, actively harnessing nearly 130 distinct technologies to enhance their website's functionality.
Their website consistently draws in a remarkable monthly visitor count exceeding 3.5 million.
Approximately one-third of their monthly website visitors originate from the United States.
Casio maintains a workforce exceeding 10,000 dedicated employees.
And this, in our opinion, successful company also chose BigCommerce over other platforms.
Gary Pellegrino, the President of Bulk Apothecary, made a strategic decision to transition to the BigCommerce platform during a period of slower business activity, with the aim of mitigating any adverse impact on their revenue. While he initially expected a slight revenue decline, the outcome was quite the opposite. Instead, their online sales experienced a notable upswing, with an impressive growth rate ranging between 15% to 20% following the migration to BigCommerce.
The benefits didn't stop there; alongside the boost in online sales, their conversion rates also registered a remarkable 10% increase. Moreover, Bulk Apothecary managed to enhance their post-tax income substantially by realizing substantial savings exceeding $50,000 in hosting and licensing fees.
However, the advantages of adopting BigCommerce extend beyond quantitative outcomes. It has equipped Bulk Apothecary with enhanced operational efficiency, facilitated by the valuable insights offered through the BigCommerce Analytics platform. These insights have enabled them to swiftly implement strategic improvements within their operations.
Ubisoft stands as one of the prominent enterprises leveraging BigCommerce Enterprise in their operations. Notably, they've embarked on a collaboration with Zakeke to introduce a line of merchandise available for purchase through the Ubisoft Store. This innovative product line represents a fruitful partnership between Ubisoft and BigCommerce.
At the Ubisoft Store, customers have the opportunity to acquire a diverse range of items, including clothing, accessories, wall art, and collectibles. The design team has taken meticulous care in crafting the layout, ensuring that an abundance of white space is strategically employed to prevent product descriptions from becoming overshadowed or lost amidst the presentation.
In just three years, Bohemian Traders has transformed into one of the most coveted online fashion and apparel brands in Australia. This journey was not without its challenges, including two website failures on BigCartel and an unsuccessful attempt to switch to Volusion. The adoption of BigCommerce played a pivotal role in their success, propelling the business to achieve significant results, including a staggering 166% growth compared to the previous year, a 309% increase in the customer base, and the processing of over 17,000 orders.
Initially, BigCommerce was chosen for its scalability. However, what ultimately sets BigCommerce apart from Shopify for Bohemian Traders is its effective analytics, which facilitates customer segmentation based on data. The company utilizes insights obtained from Enterprise-level analytics for precise targeting of specific customer segments.
Furthermore, Bohemian Traders employs BigCommerce's built-in customer groups to reward valuable segments. Recognizing the importance of delivering real value to consumers and avoiding involvement in price wars, the company focuses on areas where it can excel.
Bohemian Traders also establishes a robust multi-channel presence, engaging customers through platforms such as Facebook, Instagram, email, and their own website. Notably, despite their extensive catalog containing thousands of SKUs, they benefit from a seamless loading experience on BigCommerce.
7. Woodland Hills Wine Company
Before implementing BigCommerce, Woodland Hills Wine Company experimented with various e-commerce platforms, including AspDotNetStorefront and Intershop's Infinity, but encountered suboptimal experiences until they turned to BigCommerce.
Woodland Hills Wine Company leverages the BigCommerce API for a variety of tasks, including inventory management, product updates, and customer service. They also used an impressive array of tools and integrations, including Mailchimp, ShipperHQ, Elfsight and Google Analytics, all available on the BigCommerce platform, to adapt and improve their online store.
Like the fine wines they serve, Woodland Hills Wine Company recognizes the need to evolve to attract discerning buyers and sellers. BigCommerce played a key role in this evolution, offering enhanced scalability, significant performance improvements, and a host of additional tools and features that helped expand Woodland Hills Wine Company's customer base and increase sales.
One of their primary goals in migrating to BigCommerce was to empower their marketing team with the ability to autonomously manage their website and its rich content. This strategic shift allowed them to offer a more dynamic and compelling experience that authentically reflected their outdoor brand.
BigCommerce's headless strategy encompassed the seamless integration of various third-party service apps and a feature-rich Content Management System (CMS). The outcome was a design and CMS combination that immersed their audience in the very experiences that Black Diamond is renowned for.
Furthermore, a key objective was to tailor their messaging for diverse markets. As a globally operating company with offices across three continents, they needed to incorporate European languages and configure their website to present distinct merchandise to different audiences. This strategic approach aimed to enhance the overall user experience for all visitors, irrespective of their location.
Summary
If you want to gather more information about BigCommerce to understand if it's a suitable technical solution for your business, we hope that our article has provided you with more insights into which brands use BigCommerce and for what purposes.
If you need assistance with integrating the BigCommerce platform into your project, please leave your contact information, and our experts will provide you with full consultation.
