Commercetools

TOP 12 eCommerce Integrations for Your Online Business

TOP 12 eCommerce Integrations for Your Online Business

Are you looking for optimal solutions for your online store? Do you want to improve your results with additional services? 

Read our article where you will find 12 different types of tools that will help your online project grow and scale.

Every year, online business gets harder. To make your project successful, you need more resources, skills, and knowledge.

Using digital solutions will enable you to better manage your sales, payments, customer service, etc., so you can be more competitive and develop strengths.

And today we will talk in more detail about some of them.

In addition, most of the examples we provide are based on our own experience, as we used them in our own company as well.

Read our article carefully and save the eCommerce integration options that are most relevant to your needs.

What is an eCommerce integration?

An eCommerce integration, also known as eCommerce data integration, establishes a connection between two distinct platforms or applications. This connection facilitates the smooth synchronization and transfer of essential data between the platforms.

By leveraging eCommerce integrations, you and your team gain access to all the necessary information required for efficiently operating your business. Beyond benefiting your team, these integrations also contribute to enhancing the experience of your customers by providing improved speed and functionality.

Why is eCommerce Integrations important?

Statistics How many people shop online in the US

The growth and profitability of a business enterprise are intricately linked to the successful implementation of an eCommerce integration strategy that encompasses your data management systems.

By adopting eCommerce integration software, you can save valuable time and resources by eliminating the need to input product data repeatedly into multiple systems. This streamlined approach enhances data accessibility and facilitates the smooth flow of information across all channels, leading to increased sales and improved customer conversion rates for your brand. Additionally, integration minimizes errors resulting from manual data entry, thereby reducing potential losses.

Types of Ecommerce Integrations

 Customer support software integration

Customers are the most important thing for every business. And depending on how you learn to build relationships with them, the profitability and success of your project depend.

In order to strengthen relationships with customers and increase their loyalty to the brand, you need to use special services.

Therefore, you need to use tools such as chatbots, automated support, sales, etc.

With these tools, you can create and offer personalized offers to customers.

This can be anything from product recommendations and special offers to simple welcome messages.

Improving customer service significantly increases your chances of getting new customers, as well as returning old customers who will make repeat purchases.

We offer the 2 best, in our opinion, platforms for eCommerce integrations:

1. ZenDesk 

ZenDesk eCommerce Integrations

Customer service and support ticketing system Zendesk helps businesses manage customer inquiries and support tickets. Using it, businesses can centralize customer service and streamline communication with customers.

Pricing:

  • Free 14-day trial available
  • Suite Team: $49 per month per agent
  • Suite Growth: $79 per month per agent
  • Suite Professional: $99 per month per agent
  • Suite Enterprise: $150 per month per agent

2. LiveChat

LiveChat eCommerce Integrations

With LiveChat, businesses can chat with their website visitors in real-time and provide real-time support. You can use it to enhance customer interactions, boost sales, and improve customer satisfaction.

Pricing:

Starter: $20 per month per agent

Team: $41 per month per agent

Business: $59 per month per agent

Enterprise: Available upon request

Free trial available

Email marketing integrations

It is impossible for any online business to operate successfully without digital marketing.

You will also need certain tools to manage the entire spectrum of marketing activities.

The topic of email marketing integration services will be discussed separately today.

Using them, you can build mailing lists, promote your products, and send automated emails and newsletters. Also, you can easily personalize your email messages, offer special offers, and request customer testimonials.

An effective email marketing campaign can assist you in attracting new customers and influencing repeat purchases.

We recommend:

1. Mailchimp 

Mailchimp

With Mailchimp, you can manage your email marketing campaigns, build customer relationships, and grow your audience all in one place. Businesses of all sizes love its easy-to-use interface.

Pricing:

Free Plan: Available (limited to 1 month)

Essentials: $13 per month

Standard: $20 per month

Premium: $350 per month

2. Campaigner

Campaigner

Using Campaigner, businesses can create, manage, and optimize their email campaigns for maximum engagement and results. With it, you can easily build email marketing strategies, deliver targeted messages, and analyze campaign results.

Pricing:

Free trial available

Starter: $59 per month 

Essential: $179 per month 

Advanced: $649 per month 

eCommerce: starting from $79.95 per month 

By the way, in our previous article, you can learn more about how to get more traffic to your eCommerce project.

Payment gateway integrations

It would be detrimental to an online store's future prospects if it were not able to accept online payment options from its customers. This is where payment gateway integration becomes very important.

It is possible for online stores to ensure their customers enjoy a seamless and secure shopping experience during the checkout process by integrating payment gateways.

It is possible to integrate a payment gateway in such a way that customers are redirected to the website of the payment processor, however it ,is recommended that the payment gateway be directly integrated into your website.

Using this method, the customer can complete their purchase without leaving the platform, providing you with greater control over the checkout process and helping to ensure the best possible shopping experience.

Here are 2 platforms you can integrate with eCommerce:

1. PayPal 

PayPal

PayPal allows individuals and businesses to send and receive money securely over the Internet through its widely recognized and trusted online payment platform. Offering various features and services to facilitate online payments, money transfers, and commerce, it provides a convenient and accessible way to make online transactions.

Pricing:

Multiple rates are offered for both domestic and international transactions.

By the way, in our previous article, you can learn more about PayPal trends. 

2. Stripe

Stripe

Stripe is an online payment processing platform that lets businesses accept and manage payments securely. For businesses and their customers, it simplifies payments, facilitates seamless transactions, and improves the overall payment experience.

Pricing:

Pay-as-you-go System: Starting at 3% per transaction

Enterprise: Custom pricing available. Please contact their sales team for more information.

Shipping integrations

The quality of delivery plays an important role in the successful operation of some types of business.

The following two platforms are recommended if you are engaged in a project where delivery is crucial and your reputation is at stake, and you require a high-quality delivery integration system:

1. OrderCup

OrderCup

OrderCup is an order and shipping management platform designed to streamline and simplify the process of fulfilling orders for eCommerce businesses. It offers a range of features and tools to help businesses manage their orders, shipping, and inventory efficiently.

Pricing:

Short: $25 per month

Tall: $45 per month

Grande: $65 per month

Venti: $95 per month

Trenta: $180 per month

Free 30-day trial available

2. ShippingEasy

ShippingEasy

ShipEasy is a cloud-based shipping and inventory management platform that simplifies and streamlines shipping for eCommerce businesses. With it, businesses can manage shipping operations, print shipping labels, track shipments, and automate various order fulfillment tasks.

Pricing:

Free Starter Plan: Includes up to 25 shipments per month at no cost

Growth Plan: Starting from $19.99 per month for 26-200 shipments

Website platforms

You will need to choose a platform for your online store in order to integrate all eСommerce features later on.

For example, your full-fledged content management systems (CMS) such as WordPress, Squarespace, and Wix. They provide all the tools and extensions you need to successfully build your eCommerce store and grow your business further.

There is also a platform specifically designed for creating eСommerce sites. They include built-in features such as simple product management, catalogs, listings, and online payment systems.

Most importantly, due to their popularity, all of these platforms can be easily integrated with other eСommerce applications. This is critical to the success of your business.

As a result, we recommend these variants:

1. Shopify 

Shopify eCommerce

Shopify is a leading eСommerce platform allowing individuals and businesses to create and manage online stores. It provides comprehensive tools and features to help entrepreneurs build their brands, sell products or services, and grow their online businesses.

Pricing:

Free 3-day Trial: Experience Shopify for free for 3 days, then enjoy 3 months at $1 per month.

Starter: $5 per month

Basic: $24 per month

Shopify: $69 per month

Advanced: $299 per month

Shopify Plus: Starting from $2,000 per month

Here you can read a comparison between Shopify and Etsy.

2. WooCommerce 

WooCommerce

WooCommerce is a popular open-source eCommerce plugin designed for WordPress websites.

It allows individuals and businesses to transform their WordPress sites into fully functional online stores. WooCommerce provides robust features and customization options, making it a versatile solution for selling products and services online.

Pricing:

Installing WooCommerce on WordPress is free of charge; however, you will need to cover the expenses of acquiring a domain name and hosting services.

If you need to integrate your business with the WooCoomerce platform or with Shopify, leave a request on our website and we will contact you.

CRM management tools

CRM software is the ultimate solution for understanding and catering to customer needs, making it an indispensable tool for managing customer relationships. By integrating CRM software into your ecommerce operations, you gain the ability to gather crucial client data and monitor their interactions with your brand effectively.

These integrations empower you and your team to gain deeper insights into your customers, enabling you to utilize the available data to develop comprehensive marketing and customer service strategies. Remarkably, a noteworthy 85% of companies utilizing CRM tools have reported significant enhancements in customer experience—an impressive statistic that should not be underestimated.

Our recommendations:

1. SalesForce

SalesForce

Salesforce is a leading customer relationship management (CRM) platform that helps businesses manage their sales, marketing, customer service, and other critical aspects of customer interactions. It provides a wide range of cloud-based solutions and tools to streamline business processes, enhance customer relationships, and drive growth.

Pricing:

Essentials: $25

Professional: $75

Enterprise: $150

Unlimited: $300

2. HubSpot

HubSpot

HubSpot is an all-in-one inbound marketing and sales platform that provides a suite of tools and features to help businesses attract, engage, and delight customers. It offers a range of solutions for marketing, sales, customer service, and CRM, enabling businesses to effectively manage their customer interactions and grow their revenue.

Pricing:

Starter: $50 per month

Professional: $1780 per month

Enterprise: $5000 per month

Summury

To be successful in your online business, you must put in a lot of effort and utilize a lot of resources. Platforms for integrating eСommerce are also included. We have given examples and told in more detail about some of them. If you need help with eСommerce integrations, leave your contacts and we will advise you.

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