Modern solutions, timeless results: Stran's E-commerce evolution

Introduction

Stran.store, a prominent distributor of promotional products and branded merchandise, ranks among the top 50 in a competitive market of over 30 thousand companies in the USA. With expertise in managing complex marketing programs across various industries, Stran faced challenges managing multiple websites effectively due to a heterogeneous codebase.
The promotional products and branded merchandise industry demand a unified and scalable platform for various websites with distinct logic and functionality.
Stran aimed to achieve the following objectives:

Unified Platform Implementation
Replace outdated platforms like Magento 1 and WebJaguar with a unified solution for effective website development.

Scalability and Upgradability
Create a platform capable of scaling and upgrading multiple websites with diverse logic and functionality.

Enhanced Customer Satisfaction
Offer a better shopping experience to visitors with improved website performance and features.

 

 

Solution

Stran chose Adobe Open Source + PWA solutions for platform implementation and updates after a comprehensive study of their business project. The decision was based on several key reasons, including Magento's suitability for multi-website environments and the client's familiarity and satisfaction with Magento's performance.

Advantages of Magento PWA

• Native app-like experience with features like offline access and push notifications.
• Optimal website speed, stability, and user experience.
• Increased conversions, retention, and loyalty.

 

Implementation

The implementation process involved various enhancements:

Order Approval Process

• Added "Order reason" and "Order denial" fields for more detailed order information.
• Provided managers with additional data for decision-making, including reward points, gift cards, coupons, and extra fees.
  
  

Custom Logic Implementation

• Modified category pages to include both products and CMS blocks with additional information.
  
  
  
  
• Improved site browsing convenience, allowing customers to return to the same place after viewing a product.
• Enhanced order visibility by briefly displaying the minicart after adding a product.
• Modified the checkout page, allowing you to manage texts from the admin panel, footer, and copyright blocks.
  
  
  
  
• Added the ability to modify the order success page.
• Implemented the ability to set a minimum quantity of products available for purchase.
  
  

A strategic collaboration plan was established for a 3-month collaboration, including weekly strategic planning meetings. The documentation and estimates were provided after gathering all necessary information, and the long-term partnership is envisioned for the next 5-6 years.

Stran's journey to a unified platform showcases the transformative power of strategic collaboration and innovative technology adoption. The implementation of Magento PWA and custom enhancements addressed immediate challenges and set the stage for a modern and effective e-commerce platform for years to come.

For inquiries or to explore similar solutions for your business, feel free to contact us.