From Unicorn to Centaur: commercetools surpasses $100M ARR milestone

Commercetools eCommerce
From Unicorn to Centaur: commercetools surpasses $100M ARR milestone

Last week commercetools, a pioneer in composable commerce software, published a press release confirming its achievement of centaur status, placing it among Germany's first startups to surpass $100 million in annual recurring revenue (ARR).


The centaur status, a designation reserved for private SaaS companies with exceptional ARR, is an elite milestone that fewer than 200 companies worldwide have achieved. Compared to the over 1200 tech companies holding unicorn status, the rarity of the centaur label underscores its significance. In a challenging economic climate, commercetools' accomplishment signals a clear path to near-term profitability, defying expectations within the technology sector.

Dirk Hoerig, CEO and co-founder of commercetools, emphasizes the solid product-market fit, growing customer base, efficient global team, and scalable go-to-market traction contributing to their centaur status. He highlights the importance of flexibility and scalability to unlock growth opportunities, especially in a rapidly evolving digital commerce landscape. The commercetools Composable Commerce platform enables commerce innovation. It minimizes implementation risks, empowering leading brands like Ulta Beauty, Volkswagen Group, NBCUniversal, Danone, and Sephora to stay at the forefront of consumer-led trends and technologies.

The company's remarkable achievements in the past 24 months include an 80% increase in topline growth in 2022, the acquisition of Frontastic to enhance the integrated commercetools Frontend product, and the successful closure of a $140 million financing round, valuing the company at $1.9 billion. commercetools has expanded its executive leadership team by appointing key hires such as Jen Jones as Chief Marketing Officer, Michael Sharp as Chief Product Officer, and Kelly Goetsch as Chief Strategy Officer in preparation for the next growth phase.

Recognized as a leader in B2B and B2C digital commerce solutions, commercetools has been named a Leader in the 2022 Gartner Magic Quadrant for Digital Commerce for three consecutive years. It was recognized as a Business-to-Business (B2B) commerce leader in The Forrester Wave: B2B Commerce Solutions. Additionally, it received the prestigious Google Cloud Industry Solution Partner of the Year Award for Retail Digital Growth.

In our blog, we post technology-related articles weekly. Follow us on Facebook and Instagram to get notifications about updates.