Last week Adobe announced the integration of the Adobe Experience Platform with Resolve, the Wunderman Thompson intelligent identity solution for cookieless audience resolution.
As we reported earlier, Google is going to remove third-party cookies from Google Chrome, and that is going to happen next year. That will make advertisements and analytics more complicated.
The integration of Adobe Experience Platform with Resolve will provide another resolution based on their cloud data platforms. The customers will be able to connect first-party data to provide all the necessary marketing data while respecting the data privacy.
The integration will expand the identity resolution capabilities of the Experience platform. Also, Resolve is well-known for its quick delivery results, so it is expected that the customers will be able to increase their ability to reidentify their consumers by 20% to 40% more quickly.