Magento 2 Extensions: What You Need to Know
Magento has established itself as one of the most robust online retail platforms worldwide, commanding a 12% market share among eCommerce sites and empowering 0.7% of the Internet. Moreover, merchants utilizing Magento witness a remarkable threefold growth compared to their counterparts on alternative platforms.
The surge of interest in Magento as the go-to choice for launching eCommerce sites stems from its extensive array of appealing features. Complementing this, the Magento Marketplace presents a plethora of add-ons catering to a wide range of functionalities. These extensions enrich the shopping experience for customers and provide merchants with invaluable tools.
In this context, we present a selection of the finest must-have Magento 2 extensions for eCommerce store owners in 2023. These choices are based on positive user ratings, user-friendly interfaces, and their exceptional ability to tackle the prevalent pain points in the industry.
In case you're also interested in useful Shopify apps, you can check out our previous article.
So let's see a few extensions that may be of assistance to your eCommerce project.
Magento 2 Google Tag Manager (GTM) extension lets you manage Google Tag Manager code in your store. Your website can easily be enhanced by adding tags, triggers, and variables without needing coding knowledge.
You can track user behavior and events with Google Adwords, Google Analytics Enhanced Ecommerce, and Facebook Pixel. As well as automatically tracking user actions, it tracks items added to the shopping cart, items checked out, and items purchased. As an additional feature, you can create custom events in response to user actions. Supports multi-stores as well, so you can manage tags from one location.
As an all-in-one SEO extension specifically designed for Magento 2, this toolkit offers a comprehensive solution to handle a wide range of on-page SEO activities. From identifying and resolving duplicate content issues to improving site indexation, optimizing various types of URLs, and managing extensive metadata, this extension simplifies the entire process. Additionally, it provides advanced features such as HTML and XML sitemaps, cross-linking, SEO redirects, and advanced rich snippets functionality, further enhancing the overall SEO capabilities of your website.
In today's digital landscape, providing instant support to online customers has become an expectation. Failing to meet this expectation can significantly increase the risk of losing their business. To meet this growing demand, chatbot technology has emerged as a crucial extension for Magento 2 in the eCommerce industry. One such top-notch Magento plugin for customer service is LiveChat.
It ensures that visitors feel valued and heard whenever they require assistance. By placing a customized chat window on the Magento site, visitors can easily initiate contact with a store representative. Moreover, store owners have the flexibility to set trigger conditions that prompt automated messages to appear, further enhancing the customer experience.
The LiveChat extension offers a wide range of features including canned responses, file sharing, chat archives, notifications, chat transcripts, visitor banning, and more. It also provides comprehensive reports and analytics, enabling businesses to effortlessly monitor chat activity and gather visitor information all in one centralized location. While the extension itself is free, businesses are required to acquire a license in order to utilize its full functionality.
Cost: The extension is free, but businesses must acquire a license to use it.
Merchants can significantly enhance their online shopping carts with the assistance of this extension. The Magefan's Better Magento 2 Checkout Extension aids merchants in reducing cart abandonment rates by streamlining the checkout process, ensuring it is fast, smooth, and visually appealing.
By implementing this extension, merchants gain the advantage of providing a one-step checkout process, eliminating unnecessary steps and complexities. This simplified and hassle-free checkout experience ultimately leads to a higher number of completed purchases, benefiting the overall conversion rate.
Are you fond of eCommerce websites' convenience that allows you to log in using your Facebook, Google, or Twitter accounts? Why not provide your customers with the same benefit through a social login feature? With the Magento 2 Social extension, you can significantly reduce signup time, leading to an increase in signups and conversions. In fact, the creators of this extension assert that it can potentially enhance signups by 30%, making it a powerful tool for boosting customer engagement.
Were you aware that cart abandonment contributes to a staggering $4.6 trillion loss in the eCommerce industry? Among the reasons for this abandonment, unexpected charges, including shipping fees, are cited by 55% of online shoppers. Don't miss out on capturing a significant portion of the market.
With the Shipping Calculator extension for Magento 2, you can ensure that your customers are well-informed about crucial shipping details directly on the product pages.
The Magediary Product Scheduler extension offers these unique features to enhance your eCommerce store's functionality, improve customer engagement, and drive conversions.
The Magediary Product Scheduler extension is a valuable tool that introduces helpful countdown widgets, including product launch and promotional timers. Moreover, this extension offers the convenience of automated email notifications to customers who subscribe to scheduled products.
The AdRoll extension for Magento streamlines the process, saving you time and development resources, and allowing you to swiftly get started with AdRoll. Upon installation, the extension automatically tags your store with the AdRoll pixel, enabling you to collect valuable data on site visitors for targeted ad campaigns. Additionally, it generates a product feed, empowering you to run dynamic product ads—a typically exclusive feature for premium users.
By leveraging the AdRoll extension for Magento, you can maximize your advertising efforts, optimize customer targeting, and unlock the potential for increased sales and conversions.
The PowerSync Stripe integration presents a fully PCI-compliant solution, empowering merchants to accept payments within Magento through their platform. This integration ensures the secure acceptance of payments by utilizing Stripe.js tokenization, eliminating the need for credit card information to be entered or stored in Magento.
The merchant gains the ability to connect the Magento platform to a Test or Live Authorize.Net transaction gateway. Once enabled and configured, customers can utilize all credit cards supported by the payment gateway for seamless transactions. Additionally, customers can securely save their payment information in the Authorize.Net payment gateway, enabling faster checkout for future purchases.
The PowerSync extension also supports 3D Secure transaction validation, providing advanced-level validation as required by the customer's bank.
By leveraging the Stripe integration from PowerSync, merchants can ensure secure payment processing, enhanced checkout experiences, and simplified transaction management within the Magento platform
By the way, our previous article about payment trends can help you make your eCommerce payment system more convenient for you and your customers.
Managing taxes is a crucial and intricate aspect of operating an eCommerce business. TaxJar simplifies this process by offering the Sales Tax Automator extension, which has gained popularity as one of the top Magento extensions.
Given the fluctuating tax rates based on customer locations, maintaining accuracy becomes paramount. This is why sales automation software ranks among the essential extensions for Magento 2. The Sales Tax Automator ensures real-time tax calculations, guaranteeing the accurate amount is charged. It supports over 30 countries worldwide, including the United States, Canada, Australia, and the European Union.
Furthermore, this extension allows for precise tax rate configurations and provides easily accessible sales tax reports. Another valuable feature is the automatic tax filing option. With AutoFile, state sales tax returns can be filed effortlessly on a monthly, quarterly, or annual basis.
Price: Please contact the vendor for pricing details. A 30-day free trial is also available.
With so many Magento eCommerce extensions available, it's clear tons of tools are available to help you succeed.
If you still have questions about the effective and consistent use of these extensions and would like assistance, please feel free to contact us for a free consultation.